Definition : A small card identifying a person in connection with his or her business, given to a client, potential customer, etc. A good business card should convey the overall image of your business, which isn't always easy, considering the card measures just 2 inches by 3 inches. So how can you possibly get a message across in such a small amount of space? Don't expect your business card to be able tell your company's entire story. What you should expect it to do is present a professional image people will remember. The color, wording and texture of your business card have a lot to do with its appeal and its ability to convey your company image. Use common sense when you're designing your card. If your business markets children's toys and games, you might try using bright, primary colors and words written in a child's script. On the other hand, if you run a financial consulting service, you want your business card to convey professionalism and reli...